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Six Trends That Will Shape Consumer Behavior 2014

5 February 2014, 8:48 am

2014 looks set to be a year of demanding more. The Cultural Insight team at Added Value recently conducted research to determine the 2014 global trends as defined by culture.

Here are the top six trends that will shape consumer behavior in 2014:

1. Multiplicity. We are increasingly expecting things to do more that involves interacting with all our senses, offers us a range of touch points to play with, and involves us entirely in new experiences.

2. Hyper Efficiency. We are seeking and discovering ever-smarter and more efficient ways to solve age old issues–such as keeping fit, lack of space and limited resources. The results are sleeker, quicker and use things that have previously been ignored.

3. The New Industrial Revolution. Science is no longer a closed world, just for geeks. Digital and technological advances are enabling us to create in new ways–leading to new creative forms and helping us see a new appreciation of the digital as a thing of beauty.

4. Escape. In a world of austerity and grown up responsibility, we are seeing the increasing desire to let go, to let loose and indulge in childlike freedom or sheer hedonistic joy.

5. Mindfulness. In a world full of buzz and surface interactions, people are seeking more depth and meaning. They are craving time away from the stimulus of the internet, making their leisure time more about self-development, and taking their own ethical responsibilities seriously.

6. Super-personalized. Personalization has been taken out of the hands and tastes of consumers. This is not just bespoke you select – it is also bespoke that selects you. Advances in technology mean that products are able to read consumers and give them what they want – sometimes without even being asked.

Read full article on Forbes